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News Plus

News Plus

Tourism Australia launches global $125m blitz in classic textbook marketing strategy: brand codes, distinctive brand assets, animated characters and rewrite of Down Under soundtrack set to break post-covid tourism destination dogfight

By Paul McIntyre - Executive Editor

18 October 2022 4 min read

By Paul McIntyre - Executive Editor

18 October 2022 4 min read

Deep Dive

Deep Dive

CMOs at Kia, Nestlé, Tourism Australia and CMC Markets debate if ex-agency marketers do it differently, or better – and why

By Paul McIntyre & Brendan Coyne

5 September 2022 6 min read

By Paul McIntyre & Brendan Coyne -

5 September 2022 6 min read

News

News

30 execs picked for Marketing Academy’s 2022 Scholarship Program – see the list of next generation leaders here

By Staff Writer

16 March 2022 5 min read

By Staff Writer -

16 March 2022 5 min read

IWD Special

IWD Special

Ballbreakers versus victims: Why powerful women must solve a crisis of confidence, help others – and refuse to work for those that don't get it

By Amber Collins - CMO, Australia Post

7 March 2022 5 min read

By Amber Collins - CMO, Australia Post -

7 March 2022 5 min read

Deep Dive

Deep Dive

Tourism Australia CMO Susan Coghill: Search volumes up 160%; Times Square, Piccadilly Circus billboards spearhead Oz ad blitz; Local CX, unique ID trial expands to UK, Singapore for post-cookie travel crunch

By Paul McIntyre and Sam Buckingham-Jones

28 February 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

28 February 2022 6 min read

Deep Dive

Deep Dive

Mi3's Top 20 marketing stories for 2021 - from mental availability to attention, ESOV, creativity, econometrics, ESG, start-ups and beyond

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

6 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

6 December 2021 7 min read

News

News

Tourism Australia reappoints UM as its media agency across 15 markets

By Josh McDonnell - Senior Writer

26 August 2021 2 min read

By Josh McDonnell - Senior Writer

26 August 2021 2 min read

Deep Dive

Deep Dive

Want to succeed in marketing? Here’s what four top CMOs say you need

By Paul McIntyre & Brendan Coyne

10 February 2021 5 min read

By Paul McIntyre & Brendan Coyne -

10 February 2021 5 min read

Deep Dive

Deep Dive

The Work: CMOs Say - Tourism Australia’s Susan Coghill weeps for NRMA's banned First Saturday ad – ‘I choke up every time’

By Paul McIntyre & Brendan Coyne

3 February 2021 4 min read

By Paul McIntyre & Brendan Coyne -

3 February 2021 4 min read

Deep Dive

Deep Dive

Post-Covid, can the NRL write its own script and continue to monetise “insatiable” appetites for live sport?

By Paul McIntyre - Executive Editor

13 July 2020 4 min read

By Paul McIntyre - Executive Editor

13 July 2020 4 min read